Bullseye
ReadyStrong fit and evidence. The rep can work the account now.
How to read the sample
A field-ready answer to one question:
who should the rep work first?
This is an anonymized example of the sales handoff Bullseye delivers after screening a market against a product-specific ICP. It is not a live database or a software dashboard.
Each account is grouped by its commercial next action. Evidence confidence stays separate from disposition, and the brief uses no numeric fit score.
Open the handoff ↓Contender
Warm LeadReal potential. Confirm the buyer or unresolved signal first.
Excluded
SuppressedAn ICP gate failed. Protect field time and do not prioritize.
All product, practice, person, location, contact, metric, domain, signal, and commercial language shown below is fictional.
Sales handoff
Illustrative Medical Device
Sample reporting period · specialty practice · Sample Metro
INTERNAL: SALES TEAM USE ONLYConfidential demonstration. All identities and account data are fictional.SCREENED24
CALL FIRST6
VALIDATE5
SUPPRESS13
ICPsample_specialty_market
How to work this list. Three tiers, three jobs. Every account screened receives a disposition.
Call First, Bullseye: Strong fit and strong evidence. Work now.
Validate, Contender: Real potential. Qualify the authority or source gap before heavy effort.
Suppressed, Excluded: Disqualified by an ICP gate. Field-time protection.
All 24Call First 6Validate 5Suppressed 13
Call First
1 sample account · work this nowNorthstar Specialty Practice
ReadyAsk for Dr. Jane Smith, practice founder and procedural lead
Sample Metro (00001), ST
(555) 010-0101northstar-specialty.exampleBullseye
High
THE HOOK
Open by referencing the practice’s relevant service line and established in-office procedure workflow. Position the illustrative device as an adjacent capability that can expand patient access without disrupting the current care model.
CONFIRMED ON SITE
Cash-pay pathway visibleRelevant service lineIn-office procedures
Validate
1 sample account · qualify the buyer firstHarbor Specialty Group
Warm LeadAsk for Dr. Alex Morgan, clinical director and likely evaluation lead
Sample Metro (00002), ST
(555) 010-0202harbor-specialty.exampleContender
High
THE HOOK
Reference the group’s public specialty offering and patient financing pathway. Then verify who owns capital evaluation and whether the team wants to expand its current in-office treatment options.
CONFIRMED ON SITE
Relevant service linePatient financing visible
Suppressed
1 sample account · protect field timeExcluded accounts are field-time protection.
Example Regional Medical Center
SuppressedNo field outreach recommended under this ICP
Sample Metro (00003), ST
(555) 010-0303regional-medical.exampleExcluded
WHY EXCLUDED
The account is part of a large health system with centralized purchasing. That structure fails the independent-practice gate for this illustrative ICP.
Illustrative snapshot · not live. Built for field prioritization, not sales scripting.
Build this around your product
Your market logic should decide which accounts move first.
One 30-minute working session. We map the fit signals and hard exclusions that matter in your market, then show you what better prioritization looks like.
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