Practice websites
Listed services, equipment, financing language, locations, staff mix, and patient-facing positioning.
Data standards
Public signals.
Structured for better decisions.
Bullseye reads the public-facing footprint a practice chooses to put into the market. We turn those visible signals into a transparent fit decision without crossing into patient or private data.
Practice siteDirectoryBusiness profilePublic registry
→ SCOREDRECOMMENDATION
What we use
Visible evidence.
Not hidden data.
A source contributes only the context it can legitimately support. We do not turn a directory field or public review into certainty it cannot carry.
Public provider directories
Specialty, affiliations, listed procedures, locations, and baseline provider context.
Public business profiles
Location footprint, categories, hours, review patterns, and visible business details.
Public reviews
Patient-facing language and practice-model clues, interpreted conservatively and never treated as clinical truth.
NPI and public registries
Public identifiers, taxonomy, and consistent anchors for structure and deduplication.
Public utilization data
Used only when relevant, appropriate, and publicly available for the engagement.
The boundary is part of the product
What we do not use
matters more.
Commercial fit does not require patient-level visibility. Bullseye is designed to operate without it.
- ×Patient-level data or protected health information
- ×Medical records, claims files, or appointment data
- ×EMRs, EHRs, patient portals, or scheduling systems
- ×Login-gated, paywalled, or private systems
- ×Private databases represented as public evidence
- ×Automated outreach or clinical decision-making data
From observation to action
Four controls keep the
intelligence defensible.
Anchor
Start with stable practice and provider identity fields to reduce duplication.
Attribute
Require the evidence to describe the actual practice, not a blog, referral partner, or historical mention.
Separate
Keep practice fit and evidence confidence as distinct dimensions.
Review
Route ambiguous, blocked, or thin-source records to a human rather than manufacturing certainty.
PRECISE LANGUAGE
The words should match
the evidence.
SayAvoid
Public cash-pay signal identifiedCash-pay confirmed
Observable signals, confidence ratedGuaranteed accurate data
CRM-import friendlyInstant CRM integration
Stronger fit signalGuaranteed conversion
See the evidence standard in action
Give us your ICP. We’ll show you which accounts to work first.
One 30-minute working session. We map the fit signals and hard exclusions that matter in your market, then show you what better prioritization looks like.
Book a Bullseye brief ↗No contract. No patient data. No automated outreach.