Define
Translate your commercial thesis into explicit signals, must-haves, friction indicators, and hard exclusions.
Physician targeting research
Intelligence before
the first call.
Bullseye gives medical commercial teams a sales-ready target list: who to call, why they fit, what to say, and which accounts to skip. Your reps spend less time researching and more time selling.
PUBLIC SIGNALS ONLY · ANALYST REVIEWED · CRM-IMPORT FRIENDLY
Bullseye Medical IntelligenceSALES HANDOFF
Illustrative Medical Device
Sample reporting period · Sample Metro
INTERNAL: SALES TEAM USE ONLYSCREENED24
CALL FIRST6
VALIDATE5
SUPPRESS13
ICPsample_specialty_market
How to work this list. Three tiers, three clear field actions.
CALL FIRSTNorthstar Specialty Practice
BULLSEYEREADY
VALIDATEHarbor Specialty Group
CONTENDERWARM LEAD
SUPPRESSEDExample Regional Medical Center
EXCLUDEDSUPPRESSED
Built for commercial teams in
MEDICAL DEVICESPECIALTY THERAPEUTICSDIAGNOSTICSHEALTHCARE SERVICESThe real constraint
Coverage is abundant.
Clarity is scarce.
Your team does not need another spreadsheet of physicians. It needs a defensible way to decide which accounts deserve scarce selling time.
A FLAT TARGET LIST
01
Dr. Sarah M. · OBGYN
NPI + address02
Dr. James R. · OBGYN
NPI + address03
Dr. Priya K. · OBGYN
NPI + address04
+ 2,847 rows that look the sameDr. William T. · OBGYN
NPI + address≠
A TARGET DECISION
Example Women’s Health Practice
Three confirmed must-have signals, low exclusion risk, and a call angle grounded in the practice’s public language.
- Who to call
- Why they fit
- What evidence supports it
- What the rep should say
The targeting tax
What is manual targeting
costing your team?
Estimate the monthly selling capacity absorbed when field reps have to research account fit before every call. Change the assumptions to match your team.
MONTHLY RESEARCH COST
$14,620Your team spends about 172 hours each month doing manual targeting research.
4.3-week monthEditable assumptions
One engine, your market logic
Targeting built around your ICP.
The Bullseye method separates a repeatable research engine from the signals that define a qualified account for your product.
Observe
Review public practice websites, business profiles, directories, and registry data for directly observable evidence.
Score
Keep practice fit and evidence confidence separate, then assign a clear tier using conservative rules.
Equip
Deliver a ranked brief with source evidence, exclusion logic, and rep-ready preparation.
CONFIGURABLE ICP LAYER
Must-have signalsPositive fitFriction signalsHard exclusions
Swap the market logic. Keep the intelligence standard.
A ranking your team can act on
Five outcomes.
No false certainty.
Bullseye does not flatten fit and evidence into one magic number. Each target gets the right commercial next step.
01
Bullseye
Must-haves confirmed. Evidence strong enough to act.
PRIORITIZE02
Needs verification
High fit; one critical public signal remains unresolved.
VERIFY03
Contender
Real fit with a confirmed constraint or missing must-have.
NURTURE04
Manual review
Thin evidence or an ambiguous public footprint.
REVIEW05
Excluded
A structural disqualifier makes the account a poor target.
SKIPWhat your team receives
A sales asset.
Not a data dump.
Every shortlisted account carries the context a territory rep and sales leader need to defend the decision, prepare the conversation, and keep the CRM clean.
Open the sample brief →Evidence-backed rationale
Confirmed public signals, direct source links, and explicit gaps.
Rep call brief
Opening line, discovery question, likely objection, and why-contact summary.
CRM-ready structure
Normalized, deduplicated fields with stable evidence columns for handoff.
Human QC
Analyst approval and overrides stay visible without altering the original evidence.
Built to be defensible
We show you what we saw.
And what we did not.
Positive claims require observable evidence. Missing evidence stays missing. Private or patient-level sources remain out of bounds.
Public-facing evidence
Practice websites, public directories, business profiles, and registries.
Fit is not confidence
A strong commercial match can still carry weak evidence. We keep both visible.
Absence is not a “no”
If a service is not mentioned, we do not invent certainty from silence.
Common questions
The short answers
before the call.
Is Bullseye a software platform?+
No. Bullseye is an analyst-led physician targeting intelligence service. The internal platform structures the research; your team receives the finished intelligence and CRM-ready files.
How do you validate a recommendation?+
We require source-backed public evidence for positive signals, keep fit and evidence confidence separate, and route weak or conflicting cases to verification or analyst review.
Can this work with our existing data?+
Yes. Bullseye can start from an existing prospect roster or help source a focused sample. The output is normalized for clean commercial handoff, with final field mapping confirmed per engagement.
What do you never use?+
We do not use patient-level data, PHI, medical records, claims files, EMRs, portals, scheduling systems, or login-gated private sources.
Start with proof
Give us your ICP. We’ll show you which accounts to work first.
One 30-minute working session. We map the fit signals and hard exclusions that matter in your market, then show you what better prioritization looks like.
Book a Bullseye brief ↗No contract. No patient data. No automated outreach.